Why “LIVE TO BE 139” Just Became So Much More Important
When Dr. Harper first began to envision the Live To Be 139 program it was based on the premise that we wanted a program that promoted consistently better outcomes and would increase the desire of patients to participate in their own health and wellbeing. We wanted to give doctors a roadmap for effectively treating patients that would promote a partnership, with patients as the lead players in their own health care goals. Creating a wellness paradigm that would fit into any practice was also a necessity. We assumed at that time that Biologic Allograft (aka stem cells) would play a big part in the health dynamic. While we do still believe this to be the case, the uncertainty of what the FDA will do or not do is still very much up in the air.
What is no longer a guessing game is what the FDA and Google are doing to your ability to market what you practice. This has caused quite a bit of consternation among our colleagues around the country. While this decision is inconvenient it is a logical response to the Stem Cell Circus that is the bane of every reputable practitioner currently using an allograft product today. It is the old adage; “One bad apple can spoil the whole bunch” and we are reaping the fruits of this conundrum right now. However, the apparent partnership being formed by Google, the FDA and the AMA bodes ill for alternative therapies in general and the patients right to have free choice in their healthcare. How are we supposed to choose if we don’t know what the options are?
So, to answer the question “Why Live To Be 139” has become so much more important; let’s take a look at the foundation of our program. Our program message is that we all have the ability to choose, choose to be healthy, or to get to a healthy state from wherever we are. To do this you will need to address some basic aspects of what it takes to be healthy. Remember we are addressing the whole body here not just pieces. And we are not actively advertising any alternative, or questionable/unproven treatments. The focus of our program is basic common-sense; health care 101 if you will. We have created a program that is not solely dependent on any one procedure, protocol or treatment modality to be successful. It targets every patient group regardless of age, current health or patient priorities. It gives you a tool that captures people’s attention without violating the newly adopted advertisement policy. So, if you are among the practitioners whose practice can offer treatments that fill all aspects of this paradigm, Fabulous! If you can only offer pieces that is Great also! Look at this as an opportunity to form a co-op of likeminded professionals that can offer the pieces you are missing, while giving you and your patients the opportunity to CHOOSE to LIVE TO BE 139!
Listen to the Google Policy Changes: https://support.google.com/google-ads/answer/9475042
